Asus Philippines and the Operation Smile Foundation–an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palettes—recently teamed up for the #4THESMILE project.
#4THESMILE is an online fund-raising campaign which encourages everyone to simply take a selfie using any of the new Zenfone 4 series smartphones, and upload these online with the hashtags #4TheSmile and #Zenfone4.
Asus Philippines aims to gather a total of 1,300,000 selfies, which will translate to a sponsored medical mission with Operation Smile Foundation in a key provincial area by the end of the year.
All selfies taken with the official hashtags will be displayed in the Zenfone 4 microsite and selfie bank.
“This is a year of many great things. A year of going beyond what is expected to be in search of the incredible, a year of changing the landscape of mobile photography, and a year of new relationships to explore. We hope everyone will join us and support us in this year’s exciting adventures,” George Su, Asus Philippines country manager, shared.