DTI-CITEM, CDAP partnership to push forward PH communication design sector

Industry veterans to lead communication design talks at CREATE Philippines

Veteran Filipino designers and CDAP co-founders Brian Tenorio (left) from Brian Tenorio & Co. and Dan Matutina (right) from Hydra Design Group share a light moment during a discussion at the last CREATE Philippines 2017.

The Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry, has partnered with the Communication Design Association of the Philippines to enhance the country’s pool of creative talents through CREATE Philippines on September 22-23 at the Globe Tower, Bonifacio Global City (BGC), Taguig.

For its second edition, CREATE Philippines, the country’s first international creative industry trade event, will host a series of masterclasses designed to develop the artistic and entrepreneurial skills of professionals and students alike in the communication design industry.

The event seeks to contribute to the industry’s growth for the international market by enhancing the talent pool in the country. It will serve as a hub for creatives to engage amongst themselves to better their skills and learn more on how they can contribute to the development of this new industry.

“We have an abundance of creative talents in the Philippines and through CREATE Philippines, we are working towards developing the industry to become a viable source of income and contributor to the country’s GDP,” said DTI Undersecretary for Trade and Investment Promotion Nora K. Terrado.

“The masterclasses will be led by some of the most influential voices in the communication design industry whose experiences and insight are definitely valuable not only to the students and young professionals but even to the veterans of the industry,” she added.

CREATE Philippines provides a unified voice to the industry through the collective participation of various agencies, industry players of public and private sectors, and other key stakeholders.

In its first edition in 2017, the three-day trade event welcomed professionals from across different creative fields, including music, advertising, dance, graphics, and visual arts.

This year’s edition will focus on the communication design industry with support from the Communication Design Association of the Philippines (CDAP).

“I think it’s the time we organize ourselves and engage everyone to develop the sector in terms of design standards, training, and education up to engagement with the government to support the development of the industry,” said CDAP President Jowee Alviar.

“We want CREATE Philippines to be an inspiration for future designers or creative entrepreneurs from all over the country to succeed and lead the industry. We want to give them the opportunity to grow through CREATE PH,” he added.

Communication Design is defined as using visuals to communicate content to target audiences via print and digital media, including print and publications, commercials and logos, to app design and front-end websites.

Formed last year at the maiden edition of CREATE Philippines, CDAP seeks to elevate Communication Design for the Philippine Creative Economy, and for national progress through the development of local designers and communities, rediscovering Filipino design culture and heritage, and by bringing Philippine design to the world and the world of design to our shores.

Launched by President Jowee Alviar, CDAP members include Vice-President Dan Matutina, Designer, Cofounder, Plus63 Design Co.; Secretary Angel Guerrero, Founder & President, adobo magazine, the word on creativity; Treasurer Brian Tenorio, Founder and Chair/CEO, Brian Tenorio & Co.; Director AJ Dimarucot, Designer, Owner, Love & Madness Clothing Corp.; and Director Robert Alejandro, Artist, Designer, RAA Art & Design, Papemelroti.

For those interested in joining CREATE Philippines 2018, kindly visit www.citem.com/createphilippines and register now.

You may also follow CREATE Philippines on Facebook, Twitter and Instagram to get more updates on its upcoming events and activities.

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