Philippine Marketing Association 49th National Marketing Conference

“The Greatest Marketing Man”

August 9 & 10, 2018 / Harbor Tent, Hotel Sofitel Manila

Conference Rationale

This year’s Marketing Conference revolves around elevating the practice of marketing to a higher level. For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, what is being forgotten is the fundamentals of marketing itself.

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally and locally have gathered together to share their marketing success framework, their learning and failures, and how they eventually brought their passion, values and beliefs to solve a consumer need and make the world a better place, while being in business in the process. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the breakout sessions.

Conference Objective:

Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making. They are also expected to go deep dive into specialized marketing fields of interest and learn from experts. It will be a perfect opportunity to network with various stakeholder groups in the marketing ecosystem. Finally, participants are expected to feel refreshed and motivated to do their job after the conference, as the musical execution in nature will ensure that each participant will be highly engaged and involved in the entire conference.

Conference Format

Morning Sessions will be plenary sessions where we get top caliber regional speakers talking about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low cost airline. Filipino mix martial artist champion Brandon Vera will share his journey from being an injured army man to become an MMA champion, and how he is now one of the marketing faces of One Fighting Championship. Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level. George Yang on the other side, will provide how he started McDonalds in the Philippines, and how he grew a global brand in the local setting.

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and Research Sales and Distribution, and Entrepreneurship. This allows participants to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the experts.

Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1st Musical Conference in the country to attend “The Greatest Marketing Man”, the National Marketing Conference of Philippine Marketing Conference on August 9 and 10 at Sofitel Tent, Manila.

To register to “The Greatest Marketing Man” the 49th National Marketing Conference of Philippine Marketing Conference, you may contact PMA Secretariat at nationalmarketingconference@philippinemarketing.net.ph / 0935-9100873 / 6387700 / 6345722

For Media and PR related concerns, you may contact Migs De La Rosa of Mplify at migs.mplify@gmail.com or 0977-3597602 / 0998-8876063

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