Vivo is the Official Smartphone Sponsor of 2018 FIFA World Cup Russia

Vivo has revealed the special edition handset created for the 2018 FIFA World Cup Russia. As an official FIFA World Cup Sponsor, the brand has also specially created a FIFA World Cup edition Vivo handset for FIFA staff at the tournament.

A brief ceremony was held ahead of the Draw for the handover of the customized Official Smartphone of the 2018 FIFA World Cup Russia. FIFA staff will be utilizing the special edition Vivo handsets to help deliver the most anticipated football event in the world.

The partnership with FIFA is one of many to help Vivo reach more young people globally, especially among fans of large sporting events. As a part of the cooperation between Vivo and FIFA, Vivo will continue to initiate fan activities and activations to translate the passions and fun of sports to fans. This will continue to lay a solid foundation for Vivo to further explore and establish a leading position in overseas markets.

In October, Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia.

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