Zalora opens doors to its first-ever digital pop-up store in PH

Zalora Philippines, in partnership with Globe, Samsung, and Mastercard, continues its efforts in building up E-commerce in the country with the launch of its first Digital Pop-Up Store at EDSA Shangri-la Mall. This multi-channel approach (online and physical), which makes for a seamless shopping experience, help ease customers into the convenient world of online shopping.

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“The Zalora Pop-Up Store marks another milestone in our company’s young history. Since we started operations in 2012, we’ve continued to look for innovative ways to grow E-Commerce in the Philippines and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping and dress them in the latest fashion trends, in the quickest and most convenient way possible,” said Paulo Campos, Co-Founder and CEO of Zalora Philippines.

The Zalora Pop-Up store occupies a total space of 235 square meters on the 5th level of EDSA Shangri-La Plaza Mall. Just like any typical outlet, inside, you’ll see clothing racks, mannequins, and changing rooms. The store features curated pieces of fashion clothing and accessories from Zalora’s extensive collection of top international, local brands, as well as home home-grown fashion boutiques. In the store, customers will be given access to some of Zalora’s extensive catalogue offerings (as what you’d find on the app and website), but with the added benefit of actually being able to see and fit the products before they decide to make a purchase

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What’s even more interesting is that all transactions will be done, by the customer, online using tablets, phones, and laptops that are installed throughout the space. After a successful transaction, the item will be conveniently delivered right to their doorstep; ridding customers of the hassles of having to carry loads of bags from shopping.

In addition, through its partnership with Globe, mobile and Tattoo postpaid customers can also access Zalora and other e-commerce sites on-the-go for only PHP 299 a month by availing of the Globe’s Shopping Bundle.

The ZALORA Pop-Up Store is located at the 5th floor of Shangri-la Plaza Mall (Main Wing) and will be open until September 2015.

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