The Department of Trade and Industry signed a Memorandum of Agreement (MOA) with the biggest and leading theme park in the Philippines, Enchanted Kingdom (EK) for its Go Lokal Store Project. EK is one of the first retail players that supported the Go Lokal Store Project of DTI which primarily aims to extensively promote products through provision of store space that will offer locally-made quality products of micro, small and medium enterprises (MSMEs) from across the country. At present, EK selected 25 MSME suppliers from various regions that will be featured in the said theme park.
The Go Lokal project is an initiative to give greater market access to MSMEs. It makes available the best of Philippine products to the domestic market and growing demand from the tourism industry. The Go Lokal Project is part of the One Town, One Project (OTOP) program of DTI. Go Lokal stores will be soon located in malls, ports of entry and tourists spots in partnership with the private sector.
DTI Undersecretary Nora K. Terrado led the signing ceremonies with Mr. Mario O. Mamon, Chairman and President of Enchanted Kingdom. Also present during the signing ceremonies were Mrs. Cynthia R. Mamon, COO of Enchanted Kingdom; DTI- Bureau of Domestic Trade Promotion Director Rhodora M. Leano and Assistant Director Marievic M. Bonoan; and Ms. Cheri Consunji, Merchandising Head of Enchanted Kingdom.
“DTI has been working to bring Go Lokal to different consumer-frequented areas to further showcase to the domestic market the quality and world-class MSME products from various regions,” said Undersecretary Terrado.
After the signing ceremony, the formal launch of the Go Lokal store at the Pugad retail area of Agila Theater was held on December 14 in Santa Rosa, Laguna. Enchanted Kingdom also simultaneously launched the Agila Theater which boasts of the largest screen in Southeast Asia and the latest immersive 4-D motion theater technology that will feature the stunning beauty of the Philippines while simulating an interactive flying experience.