Reebok Classic reveals its Spring/Summer 2018 campaign that celebrates the brand’s most disruptive and authentic style pioneers, challenging them to step up to the global stage to define what ‘Always Classic’ means to them. The campaign unites Reebok Classic’s iconic silhouettes: the Freestyle Hi, Classic Leather, Club C and Workout Plus by capturing some of today’s most unconventional creative visionaries – including Pop superstar Ariana Grande, international supermodel and style icon Gigi Hadid, hip-hop duo Rae Sremmurd, model Sharina Gutierrez, style icon Teyana Taylor, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany and K-pop sensation Somi – all in their element
With a heritage firmly rooted in encouraging self-expression and embracing nonconformity, the campaign honors Reebok Classic’s longstanding commitment to pushing creative boundaries, reflecting the brand’s ethos to defy the status quo. The Always Classic campaign challenges people across the globe, to show what it means to be a Classic on their own terms.
“Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same,” says Todd Krinsky, General Manager Reebok Classics.
Born in the 80s, Reebok Classic’s Franchise Four sneakers each have their own unique heritage, personality and attitude. While today’s culture drives us to fit the norm, the message at the core of Always Classic is to empower individualism, encouraging us to push our creativity to new depths. The new campaign is a call-to-action for people to embrace their individuality and live up to their full potential as a fierce and fearless style leader.
Stay tuned at Reebok’s Instagram account to watch our local influencers describe “What it Means to be Classic” on their own terms.