Grab recently launched what’s touted as Southeast Asia’s first regional loyalty program for ride-hailing passengers, GrabRewards.
This new endeavor, one which will benefit its millions of users across SEA, was launched to celebrate Grab’s successful 2016. In a year where it launched GrabPay, its in-app payments solution and grew its user base from 10 to 27 million in the last year, the beta launch of GrabRewards aims to thank passengers for their continuous support and make Grab rides even more rewarding.
GrabRewards was made available initially for select passengers in Southeast Asia including the Philippines, and will continue to be rolled out fully in the coming weeks.
Passengers can earn points when they book rides and services through GrabTaxi, GrabCar, and GrabExpress and redeem Rewards, which include free and discounted Grab rides.
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Passengers selected for the beta launch will be placed in one of the four tiers based on their total GrabTaxi, GrabCar and GrabExpress bookings from the last six months to determine the tier they start at. Points are calculated based on the vehicle type and ride service, distance travelled and the total fare paid. All regular, non-promo GrabTaxi, GrabCar and GrabExpress bookings in all cities using cash payments or GrabPay will earn points towards GrabRewards.
Platinum passengers are eligible for priority allocation where they will be given preference for their ride bookings. In addition, an exclusive and dedicated Platinum customer experience hotline number, accessible within the app, will be available in the coming weeks to provide immediate assistance to Grab’s top customers. Further privileges from Grab and its Reward Partners will be progressively unveiled for different GrabRewards tiers in the coming months.
Filipino Grab users can browse and redeem Rewards from Grab and Reward Partners on the Rewards catalog that is accessible directly within the Grab app. Participating Reward Partners in the Philippines include the following food and beverage, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations: Agoda, Althea, Flexiroam, Hotflopz, KFC, Mister Donut, Mrs. Fields, New York 101, Robinsons Movie World, Skechers, Tokyo Tokyo, Travelbook, XOXO
The Rewards catalog can be accessed through the following steps: