English band The Smiths, in partnership with PETA, or People for the Ethical Treatment of Animals, launched a browser-based game entitled This Beautiful Creature Must Die.
The title of the game is a quote from The Smiths’ song Meat is Murder from the 1985 album of the same name. The game features the titular song in 8-bit form playing in the background while the player tries to save cute retro-animated livestock moving along a conveyor belt from the circular saws that await them.
The game is featured on PETA’s page with the message: “Help stop the murder by pledging to go vegan.”
Morrissey, who served as the band’s vocalist until its breakup in 1987, has been an outspoken supporter of veganism.
The game can be played on PETA’s official website.