Samsung’s new ad mocks strict IP enforcement laws in the US for the Superbowl

The Super Bowl is one of the biggest sports events in US. Millions of dollars in advertising are spent by different companies in the US to have the privilege of associating their products with the biggest football game of the year. It’s also the reason why the people behind it go to great lengths to protect the intellectual property and trademarks of the game. Samsung, being no stranger to strict IP enforcement, decided to make a Super Bowl ad that pokes fun at the seemingly draconian IP rules in the US. The new ad stars Seth Rogen and Paul Rudd as two admen trying to pitch an ad to a senior exec about the Galaxy series of devices during the Super Bowl without referencing the event directly. Check it out below.