Google investing $100 million for original content on YouTube, Web TV finally a reality..we hope


While there’s certainly no shortage of original content on YouTube, a lot of it is made by amateurs, both talented and not-so-talented. But that’s soon to change if YouTube gets its way. According to the Wall Street Journal, YouTube is looking to invest $100 million into original programming. The plan involves creating content for the 20 or so channels which will be professionally produced which will attract more viewers resulting in a wider base for advertising. The move will allow YouTube, and by extension their parent company Google, to attract more viewers without sinking serious money into licensing movies and TV shows which its other competitors (Netflix) have done. It’s an exciting possibility indeed, and we can’t wait to ditch the old boob tube for YouTube.


Source: WSJ