Rookie USA, the premier retail destination for kids’ clothing, recently re-launched their store at the second floor of Alabang Town Center last June 6th. Providing yet another venue for children to freely choose their clothing, the re-launch aims to empower and encourage children to start taking little steps in making their own shopping decisions reflective of their personalities and dreams.
“We wanted to update the look of the store and expand to create a bigger space for a more comfortable shopping experience says brand manager, Natasha Legarda. “We also want to introduce the concept to the public, to let parents know that they can go to a store and find everything they need for their children.”
The re-launch comes as part of Rookie USA’s plans to further expand accessibility to quality apparel. Only a prequel of what’s to come, more stores across key locations are bound to come. The expansion will allow Rookie USA to create more dedicated spaces for kids to choose apparel that’s reflective of their liking, be it in sports, music, or video games.
Seen in the market since the year 2012, Rookie USA has since grown and expanded its stores across the United States, Mexico, and Asia. Their expansion across many nations, including the Philippines, has enabled them to be among the leading global retailers for kids’ apparel, footwear, and accessories from iconic brands such as Nike, Adidas, New Balance, Levi’s Converse and Jordan.
“Rookie USA is the go-to store for kids and all their needs”, shared Natasha Legarda. “It is a space created for kids and their families.”