Ford Philippines celebrated the continued expansion of its nationwide dealer network with the official opening of Ford General Santos yesterday, September 5, 2013.
Ford General Santos is the tenth new full sales and service outlet the Company has opened in less than one year, helping the Company grow its network by nearly 50 percent.
Since October, Ford has established dealerships in Cainta, Bohol, Butuan, Ilocos Norte, Isabela, Makati, Manila Bay, Naga and Tarlac, bringing the current number of Ford dealerships to 33.
“The continued expansion of our nationwide Ford dealer network is helping support our product-led transformation and ongoing growth momentum in the Philippines,” said Kay Hart, managing director, Ford Philippines.
“By welcoming even more new-to-Ford customers across the country, we are introducing them to our class-leading lineup of Ford cars, SUVs and trucks as well as offer them the very best customer experience.”
Under the leadership of dealer principal Willy Tee Ten, Ford General Santos is strategically located along National Highway, Dadiangas North, General Santos City. The one-story dealership features a 4-vehicle showroom and a 12-vehicle servicing capacity.
“Our investment in this new facility underscores our confidence in the One Ford plan, and will allow us to welcome even more customers into our showrooms and provide them with our class-leading vehicles and customer experience,” said Willy Tee Ten, dealer principal, Ford General Santos.
Ford General Santos is the second new dealership to open this year under Tee Ten’s leadership, after welcoming new customers to Ford Bohol in July.
Over the next four months, Ford plans to establish dealerships in Baguio and Zamboanga, expanding its dealership network to 35 by the end of the year.