Bridgestone Corporate “Seed” Print Campaign

A tire company sows the seeds of environmental preservation.

From the way Bridgestone makes their tires, to the way they perform on the road, the effect on the environment is part of the overall equation.

Performance for a greener world.

Bridgestone tire technology begins with the end in mind. The less fuel a vehicle requires to travel a certain distance, the less emissions it releases, the less impact it has on the environment. With this underlying motivation, Bridgestone tires are designed to make any vehicle more fuel efficient.

Low Rolling Resistance Technology is what makes Bridgestone tires fuel efficient. The less energy a tire requires to roll, the less fuel a vehicle uses. Lowered rolling resistance is the key result of the materials, design, and technology that goes into Bridgestone tires. The advanced rubber compounds used, the structural design of the tire sections, even the tread patterns are all directed to lower rolling resistance, making any vehicle riding on Bridgestone tires travel more on less fuel, which then translates to a reduced impact on the environment.

Tire production with the environment in mind.

Bridgestone tire production is continually being optimized for a cleaner and greener world. Environmental consciousness is apparent in Bridgestone’s production process. There is a continuous effort to decrease the amount of natural resources required for its products and the use of recycled rubber in its line of tires is an increasing practice. Bridgestone also continues to decrease the amount of waste that the manufacturing process generates.

A commitment to communities.

Bridgestone’s commitment to the environment goes beyond the performance and production of tires. As a global brand that is present in many countries, Bridgestone invests time and effort into preserving local environments and enriching communities.

Here in the Philippines and throughout the world, Bridgestone has been spearheading environment and community building activities such as tree planting drives and coastal clean-up programs. The people behind Bridgestone, as representatives of the company and as concerned individuals, are actively involved in these programs.

As the environment has become a necessary concern of each individual and every organization in this evolving world, Bridgestone and its people are as serious as ever about their efforts to help protect and preserve the planet. In many aspects, the global tire leader is constantly planting the seeds for a greener world.

 

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