Chevrolet PH fortifies presence in Northern Luzon, breaks ground in Ilocos Norte

On April 24, Chevrolet Philippines-The Covenant Car Company, Incorporated (TCCCI)–the official distributor of Chevrolet Cars in the Philippines–furthered its presence in the Northern parts of Luzon with the ground breaking ceremony of its newest dealership, Chevrolet Ilocos Norte.

Being the fastest economic and commercial growth municipality of Region I, the Ilocos province is projected to be a substantial market for Chevrolet.

“Chevrolet Philippines is very pleased that the Laus Auto Group continues to support our goal to grow Chevrolet’s clientele base in the country. Expanding our dealer network through Chevrolet Ilocos Norte is a step towards our commitment to reach out to more people in the northern parts of the country and pave the way for an even bigger and stronger Chevy community,” said Atty. Albert Arcilla, president and managing director of Chevrolet Philippines.

The new dealership will rise in a 1,400 sqm lot area with a dealership facility that will cover 1,100 sqm. Chevrolet Ilocos Norte is expected to accommodate four to six car displays, six service work bays, and a modern customer-focused lounge. The new dealership will open on the last quarter of the year and is expected to serve surrounding business and residential markets in the entire northwest coast of Luzon and Cordillera region.

Chevrolet Ilocos Norte, owned by the Laus Auto Group, is spearheaded by Chairman Levy Laus. Following Chevrolet Pampanga and Chevrolet Dagupan, Ilocos Norte marks the 3rd dealership under the management of the company.

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Present during the ground breaking ceremony are TCCCI executives headed by its senior vice president and director for Aftersales Services, Rose M. Dimalanta; vice president and director for Corporate Building and Administration Services, Divina O. Soria; manager for Infrastructure Development, Jun San Miguel; manager for Chevrolet Academy, Louise C. Arnaldo;  and senior supervisor for Business Development Services, Christopher David Yu,  joining the Laus Auto Group management in the celebration.

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