Maserati has partnered with the totally transformed Petersen Automotive Museum to create an immersive exhibit, “Made in Italy – Design to Line” featuring the company’s flagship super sport sedan, the Maserati Quattroporte S Q4. This educational exhibit will premiere in conjunction with the reopening of Petersen Automotive Museum.
“Maserati is in love with the automobile. With its profound history, the Company is deeply committed to sharing its passion with this generation and the next,” says Christian Gobber, President & CEO, Maserati North America, Inc. “Maserati’s support of the Petersen Automotive Museum with our education exhibit, ‘Made in Italy – Design to Line,’ made perfect sense from both global and local perspectives, given that the museum is located in Los Angeles, at the very heart of car culture,” continued Mr. Gobber.
Every Maserati begins as a vision. When realized, it becomes a sculpture that moves you. A designer’s inspired lines are transformed into complex components built up in careful sequence. The creation of a Maserati combines state-of-the-art technology with traditional hand craftsmanship practiced by generations of Italian artisans.
The “Design to Production” exhibit brings this very story to life. Located prominently on the Museum’s second floor, the dedicated gallery will tell the story of how Maserati – a modern, high-tech, high performance vehicle – develops from a concept to reality. The story of this journey will be told through five chapters: 1) Raw Materials; 2) Body Shell; 3) Drivetrain; 4) Trims and Finishes; and 5) Final Product. The manifestation of Maserati’s intellect laid bare in clay, leather, steel, and emotion, “Design to Line” defines the how and why Maserati is such a timeless performance automobile.
Since 1994, The Petersen has been the benchmark for automotive museums. Its diverse vehicle collection, diorama-based Streetscape, and educational-outreach programs effectively communicated how the automobile impacted life in Southern California and beyond for over 20 years. As technology and visitor expectations evolve, the museum has reinvented itself to deliver a new experience. The New Petersen will meld the art and engineering of history’s fastest and most beautiful automobiles with cutting-edge technology, including augmented reality and realistic simulators to redefine the 21st century museum experience. The Petersen is currently on schedule to complete its year-long total transformation opening to the public on December 5, 2015. The Wilshire Boulevard building, the western entrance to “museum row,” promises to be one of the truly iconic architectural designs in Los Angeles.