Mazda and Shell Partnership to Benefit New Car Buyers

Bermaz Auto Philippines, the exclusive distributor of Mazda vehicles and parts in the country, and Pilipinas Shell Petroleum Corporation, one of the country’s top fuel companies, announced a partnership that will benefit Mazda new car buyers.

Through the partnership agreement, Mazda customers who purchase their brand new cars will be given a Shell Welcome Kit which contains Shell Fuel vouchers. Mazda new customers will also receive Shell Select and Deli2Go vouchers along with a Shell Motorist Guide Book which contains helpful tips to inform new motorists on car maintenance and have more efficient travels.

During a contract signing ceremony held recently at the Mazda Makati dealership, Mazda Philippines president and CEO, Steven Tan, affirmed the Japanese marque’s commitment to endorse Shell fuels to new car owners who purchase their vehicles from any of Mazda’s 20 dealerships nationwide.

“We have always believed in the high quality of Shell products and how these are the best fuels and to maximize the efficiency and performance of Mazda’s SKYACTIV engines,” says Tan. “From the start, Shell has always been our partner in providing superior fuels to our customers. Shell fuels more than meet the high standards not only of our vehicles, but also of Mazda owners who deserve only the best. This partnership guarantees that our customers will only be served the best fuels their new Mazda vehicles deserve.”

Pilipinas Shell general manager for retail, Anthony Lawrence Yam, meanwhile thanked Mazda Philippines for the continued trust and for naming Shell as Mazda’s fuel of choice.

“This is a great partnership because both Pilipinas Shell and Mazda have that strong commitment to make the customers’ journeys better everyday. We are two companies that, despite the heritage, continue to evolve in terms of technology and innovation. We are among the most modern in science that you can find in the market today,” shares Yam.

More than providing the basic essentials for new car owners, the partnership also saw the launch of a new nationwide marketing campaign. The Sure Win promotion gives three chances for Shell customers to win a brand new Mazda vehicle. Aside from instantly winning discounts from their Shell fuel and product purchases, customers can drive home either a premium Mazda CX-3 FWD PRO, a CX-5 FWD PRO or a BT-50 4×2 A/T pickup through the Sure Win Scratch Cards they will receive from their fill-ups.

Mazda’s endorsement of Shell fuels has made it one of the top automobile brands entrusted by the global fuel leader to promote its FuelSave and V-Power brands to the Philippine market.

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