The hardworking Filipino wants to get the most possible out of each peso no matter what it is, and especially when it comes down to a motorcycle, one of the most common forms of transportation in the Philippines. That is why the four biggest motorcycle producers in the Philippines—Yamaha, Suzuki, Honda and Kawasaki—have teamed up to launch the Original na Bida Campaign.
These motorcycle producers, collectively known as the Big Four, consider all their customers as the Tunay na Bidas for choosing and trusting the brand with their hard-earned money. These Bidas include Overseas Filipino Workers (OFWs), who work abroad to provide for their families back home, siblings who give endless support to the family, and sons and daughters who study hard to provide a better future for their families. For them, their own safety and well-being is more important than cost, for the sake of the people who rely on them.
In return for their trust in the brand, the Tunay na Bidas get safety, good quality, and original design in their motorcycles. They also get quality after-sales service from their motorcycle’s respective dealerships. More than the motorcycles, the Original na Bida Campaign is about the Filipino customers, the Tunay na Bida. It is about providing them quality and safe products, superior service, and giving them value for their money. After all, ang Tunay Na Bida deserves only the Original Na Bida.