Suzuki throws massive dealer convention, launches new brand campaign

Motorcycle giant Suzuki Philippines threw its annual dealer convention at Conrad Manila last October 26 in celebration of a “successful year in harmony” working with its partners.

The event had a concert theme with live entertainment meshed with presentations of the company’s plans for “continuous innovation” as well as handing out awards to exceptional partner dealers.

Entitled “Suzuki Live!,” the event opened with a song number led by Hiroshi Suzuki, President of Suzuki Philippines.

He was joined by General Manager for Motorcycle Division Sales and Marketing Jun Bulot; Managing Director Norminio Mojica; Director for Manufacturing and Engineering Division Atsushi Koizumi; General Manager for Production Hiroaki Muto; and Assistant General Manager for Production Admin Department Ruben Tamayo.

Also present at the event were FHM’s sexiest woman Jessy Mendiola, Inigo Pascual, Sofia Andres and Loisa Andalio. In addition, representatives from Suzuki Motors Corporation Yohei Shinozaki and Kohei Yahata flew in from Japan to witness the event.

The company also launched its new brand campaign aimed at the younger generation entitled Para sa Lahat ng Trip Mo which features young icons Liza Soberano and Enrique Gil.

The brand campaign coincides with the launch of new “fashion” colors for Suzuki’s underbone motorcycles the Smash and Shooter Fi and a fresh look for the Suzuki Address scooter.

The Smash now comes in Frenetic Magenta and Frenetic Purple while the Shooter Fi’s spokes and mags will now be available in Cool Dazzling Yellow, Frenetic Purple, and Matte Black.

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