Yamaha pushes for AT awareness among the youth


Yamaha Motor Philippines, Inc (YMPH) continues to drive the use of AT-equipped motorcycles in the country to combat the pains brought by the congested streets of the Philippines.

Yamaha’s AT campaign, which is aimed at instilling the benefits of going automatic among the youth, was a weeklong event that started on October 12 and ended on the 19th. The highlight was an event held at Fisher Mall with the theme “Open your World.”

Gracing the event were YMPH president, Toru Osugi, sales & marketing director, Kaoru Ogura, and marketing section manager, Ryan Jude Camus. The executives took the stage to elaborate on the campaign’s concept and pointed out the benefits of AT vehicles.

Apart from the introduction of the AT campaign, the event also saw the launch of Yamaha AT Models, the Mio Sporty, Mio MX i, Mio Soul i, and Mio Fino i.

Following the launch was the announcement of the winners of the Mio Graphic Design Contest. The day was then capped off with a performance from up-and-coming actress-singer Nadine Lustre.