In line with Petron Corporation’s mission to be the leading provider of total customer solutions in the energy sector, the company is expanding its trademark Lakbay Alalay program into a full-blown, year-round campaign.
Now billed as Lakbay Alalay, Kasama Mo Sa Biyahe, the expanded program includes a slate of activities reaching far beyond the traditional motorist assistance services. Through this program, Petron hopes to strengthen the bond of companionship and unity with Filipinos everywhere, in all aspects of their daily lives.
Petron Lakbay Alalay Biyahe Para Sa Kalikasan. Gassing up at a Petron station gives you the privilege of having a tree planted in your name. Under the Petron Lakbay Alalay Para Sa Kalikasan, motorists who fuel up at any Petron station can join the “Stick it Free, Plant-a-tree” activity, wherein you can avail of a single sticker, equivalent to one tree seedling named after you during Petron’s tree-planting activities. In partnership with the Department of Environment and Natural Resources (DENR) and the Philippine Army, volunteers from Petron and other groups joined together to plant trees in Cebu, Davao and Metro Manila. Some of the tree seedlings planted were hardwood (molave and narra) and fruit trees (langka and mango). In Cebu, 3,000 trees were planted last 01 June 2012 at Barangay Busay, Cebu City. This was followed on 02 June 2012 at the Davao International Airport, where 700 seedlings were planted. Finally, at the Kaliwa Watershed Forest Reserve in Sto. Niño, Tanay, Rizal, two thousand seedlings were planted last 22 June 2012.
Petron Lakbay Alalay Para Sa Kalusugan. Petron also hosted a fun run last 17 June 2012, as part of its health-oriented activities, with 1,812 running enthusiasts competing in the 3k, 5k and 10k categories. Winners in the 3k category were Vernon Jude and Perlita Ruben, who each took home P5,000 Petron e-Fuel Card; in the 5k category, Richard Solano and Cindy Lorenzo were each awarded P7,000 Petron eFuel Card; while Willy Rotich and Jackine Nzivo earned P10,000 Petron e-Fuel Card for winning the 10k category. All winners also received P3,000 Suriya Spa gift certificates, and gift packs from Magnolia Ice Cream and San Miguel Properties.
The Petron Lakbay Alalay Fun Run was held for the benefit of the Tulong Aral ng Petron project, a long-term and strategic initiative that helps send poor children to school. Tulong Aral scholars are enrolled from Grades 1 to 6 in partner schools in the National Capitol Region (Caloocan, Malabon, Navotas, Valenzuela, Manila, Pasay, Mandaluyong, Quezon City, Parañaque, Taguig, Pateros, Pasig and Las Piñas) and in the Mindanao region (Davao, South Cotabato, Sarangani, Iligan, Misamis Oriental and Zamboanga).
Partners in the Petron Lakbay Alalay Fun Run included ROX, Travel Club, Chris Sports, Magnolia Water, Zen Health, Business Mirror, Net 25, TxtFire, San Mig Coffee Pro Health, Magnolia Ice Cream, Fitness First, Multi-Sport Magazine, Hungry Juan, Smokey’s, Dole, Wi-Tribe, Bank of Commerce, Pinoy Fitness, Suriya Spa, San Mig Strong Ice, San Miguel Properties, and San Miguel Purefoods.