Globe Telecom’s #1stWorldInternetPH bagged the Best Telecommunications Campaign at the 2016 Asia-Pacific Excellence Awards which was created to honor the most outstanding achievements in the field of corporate communications, PR and public affairs.
As the leading mobile telco in the country, Globe mounted the #1stWorldInternet campaign to seek the cooperation of local government units (LGUs) to hasten the permitting and right of way process to help speed up the development of internet infrastructure in the country. This is in line with the company’s vision of a progressive Philippines empowered by faster internet.
The campaign is premised on difficulties telcos face in securing various permits from LGUs amid rampant bureaucratic red tape. It took public the behind-closed-doors issue and turned a problem into an opportunity for local governments to show vision and leadership. It also took the form of public service announcements delivered via social media to get constituents to appeal for faster internet to their respective LGUs. The interactive and participatory aspect empowered the general public to raise the issue directly to their LGUs.
The campaign complements Globe Telecom’s on-ground activities where the company directly continues to appeal to LGUs. At the 2016 Regional Competitiveness Summit, a national gathering of local government leaders, Globe requested the LGUs to make internet infrastructure development a top priority for the economic progress of their cities and regions. Likewise, the company worked with the city government of Manila to showcase what was possible when both telco and LGU work towards a common goal. Internet infrastructure upgrade work in Binondo, Manila (the world’s oldest Chinatown and its first “fiber district”), was accomplished eight times faster than usual.
Collectively, these actions prompted voluntary and enthusiastic cooperation from LGUs and has been helping expedite internet infrastructure development in the country.
The Excellence Awards are hosted by Communication Director, a global magazine for corporate communications and public relations focused in providing real insights into today’s multinational communications. The awards have been celebrating the achievements of communication professionals in the past 10 years with rollouts in Africa, Asia-Pacific, Europe, Latin America and North America bringing the celebration to a global level.