Fujifilm Corporation has unveiled a new commercial for its instax series, featuring global brand partner and avid instax user, Taylor Swift.
Shot by legendary music video director Dave Meyers, the 30-second ad depicts Taylor—currently performing around the world for her Reputation Stadium Tour—enjoying her instax instant camera. The way instax enables precious moments to be captured and printed on the spot as permanent keepsakes is encapsulated in the campaign slogan: Now or never.
Fujifilm will launch “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” on October 20, 2018.
The “instax SQUARE SQ6 Taylor Swift Edition” features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift’s latest album “reputation.” In a similar fashion, the ring around the lens is metallic for a luxurious finish that goes well with the gold. A faithful reproduction of Taylor Swift’s autograph is printed on the back of the body. It also includes Taylor Swift exclusive shoulder strap and film case. Original Taylor Swift Edition film, featuring Taylor Swift’s autograph on a black frame similar to the camera, will be released alongside the camera.
The commercial is available to watch online via the official YouTube channel.