Sony’s innovation and performance in the digital imaging industry has once again been recognized now with a record six TIPA awards.
The Technical Image Press Association World Awards annually names the highest quality cameras, lenses, accessories and imaging products, and this year, the recognized awards giving body has awarded Sony with six.
Best Mirrorless CSC Expert Full Frame: a7 III
Sony’s unmatched innovation within the image sensor space is made evident by the a7 III. Featuring a brand new 24.2 MP back-illuminated Exmor R CMOS image sensor, users can expect increased sensitivity, outstanding resolution, and an impressive 15-stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, 4K video capabilities and more, Sony has created a new tool that gives all types of creators the ability to capture content in new and different ways.
Best Mirrorless CSC Professional High Res: a7R III
The full-frame a7R III combines a high-resolution 42.4 MP back-illuminated full-frame Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful image and 4K video quality, wide 15-stop dynamic range, high sensitivity with noise reduction of almost a full stop and more. With these capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.
Best Mirrorless CSC Professional High Speed: a9
The a9 is a full-frame camera that offers many impressive capabilities including high-speed, blackout-free continuous shooting at up to 20 fps, 60 AF/AE tracking calculations per second, a maximum shutter speed of up to 1/32,000 second and much more. These are made possible thanks to its 35 mm full-frame stacked Exmor RS CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.
Best CSC Standard Zoom Lens: FE 24–105 mm F4 G OSS
This full-frame lens covers the commonly used 24 to 105 mm focal length range, delivering outstanding G Lens imaging performance with the most lightweight design in its class. The FE 24-105mm F4 G OSS is versatile and can be used in shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.
Best CSC Telephoto Zoom Lens: FE 100-400mm F4.5-5.6 GM OSS
The FE 100-400mm F4.5-5.6 GM OSS full-frame lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master series lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability.
Best Superzoom Camera: RX10 IV
Featuring the world’s fastest AF acquisition time of 0.03 seconds and up to 24fps continuous shooting with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS Vario-Sonnar T* 24-600mm F2.4-F4 Large Aperture High-magnification zoom lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.
The new Sony a7III is priced at PHP 129,999, PHP 179,999 for the a7R III, PHP 239,999 for the a9, PHP 82,990 for the Sony SEL24105G, PHP 179,000 for the Sony SEL100400GM, and PHP 99,999 for the RX10 IV. These imaging products are available in all Sony Centers and Sony authorized dealers nationwide.