Lenovo Philippines has recently opened its newest concept store in Tacloban City, Leyte, as part of efforts to bolster presence in the Philippines. This is the company’s first concept store in the Eastern Visayas region.
Located in Robinsons Place Tacloban, the store features Lenovo’s ever-growing product portfolio of notebooks, laptops, and desktops, designed and customized to cater to the different lifestyles and tech needs of various market segments.
“Lenovo position as a global leader is not just because of our innovative products, but because of our efforts in making them more visible and accessible to the public, especially in key cities with a bustling local economy such as Tacloban. Through our concept stores, which we plan to expand all over the country, customers can have a unique first-hand experience of our products and at the same time discover what suits their lifestyle and needs through the advice of our professional staff,” said Lenovo Philippines country general manager Michael Ngan.
With the unique, face-to-face experience that customers can get from visiting the concept store, Lenovo gains crucial insight about its customers, which enables it to develop the best customized solutions to meet market requirements. This process is part of the company’s thrust to focus more on customers in its overall strategy on achieving growth by delivering excellent service solutions.
This strategy has helped position Lenovo as a worldwide leader in terms of PC and smart devices sales. Between the fourth quarter of the fiscal year 2017-2018 and the first quarter of fiscal year 2018-2019, the company experienced double-digit growth and improved profitability as its revenue reached $11.91 billion, a 19-percent year-on-year growth. These figures earned Lenovo the number one spot in PC shipments by Gartner.
Further growth is expected with Lenovo’s new and upcoming offerings. Customers in Tacloban can expect some of the recent additions like the IdeaPad 330, 330S, and 530S, the three powerful yet budget-friendly PC devices that run on Windows 10. Avid gamers can also expect to get their hands on the new Legion Y530.
”We’ll continue to develop more innovative products in the years to come. Hopefully with the help of our concept stores, we can introduce them to our customers in a simple, flexible approach. We know that in the Philippines, actual hands-on experience with devices is an important part of the buying decision. Through our concept stores, customers are given a unique and personalized experience that puts their needs first,” Ngan said.
There are currently 19 Lenovo Concept Stores serving clients in key cities across the nation. Lenovo Concept Store Tacloban is located at the second level of Robinsons Place Tacloban.