With less than one month until the Winter Olympic Games in PyeongChang 2018, Team Visa athletes took the lead in launching the brand’s global advertising campaign across their personal social media accounts.
Called as “Resetting Finish Lines”, the 54 members of the Team Visa roster from Olympic and Paralympic hopefuls representing twenty-one countries and fifteen sports, premiered the full-length spot ahead of its traditional debut on global digital and broadcast channels to highlight their appreciation for the support they’ve received during their training.
The Philippines’ Ice Skating Prince, Michael Martinez, were among the first in Asia Pacific to introduce the campaign through his Twitter account. He also shares her fellow athletes’ excitement leading up to PyeongChang 2018. After one competitor pulled out of the tournament, Mr. Martinez qualified for the upcoming Winter Games.
Here’s a sneak peek of the ad:
“Creating a film and inviting Team Visa athletes to be the stars and represent the Visa brand is our way of celebrating their inspiring stories and cheering them on throughout their journey. In the Philippines, we are especially proud to celebrate the news of Team Visa athlete, Michael Martinez qualifying for the Olympic Winter Games PyeongChang 2018. Everyone in the Philippines is behind him and we hope to see him achieve great success in Pyeongchang,” said Stuart Tomlinson, Visa Country Manager for the Philippines and Guam.
Shot by prominent sports marketing director, Stacy Wall, the film encompasses one global storyline that will be shown in more than a dozen versions across the world. The film was shot in New Zealand and South Korea, and each of the 13 versions highlight local Team Visa Olympic and Paralympic athletes using a variety of payment technologies. Localised versions include: Canada, China, Japan, Italy, South Korea, Poland, United Kingdom and the United States.
To learn more about Visa and its Olympic Games sponsorship, click the link here.