Chevrolet enthusiasts and aficionados flocked to SM Mall of Asia last October 9 to 12 as the Bowtie brand held their 2014 Chevrolet Motorama event. The American automobile maker put their best wares on display as they entertained the crowd with the products, passion, creativity, and engineering finesse the brand has become known for.
The four day event also kicked off Chevrolet Philippines’ three-month long Motorama sales campaign. Event highlights include the first ever Transform Your Ride: Chevrolet Dealer Build-off competition, brand new Chevrolet merchandise collection at the Chevy Shop, Chevrolet’s product line up showcase, and easy ownership promos.
Officials from General Motors Southeast Asia Operations were present during the event’s launch, including Tim Zimmerman (President of GM Southeast Asia), Tadashi Wakamatsu (General Director of GM Southeast Asia), and Chee Sing Cheong (Director for Export and Distributors Operations, GM Southeast Asia). The executives also acknowledged the growth of Chevrolet through the management of its exclusive Philippine importer and distributor, The Covenant Car Company Inc. (TCCCI).
Specifically, the brand has experienced an averaged 41 percent growth since its arrival in October 2009, selling over 20,000 vehicles in 5 years making them the eight most sought after name in the automotive market. Of these, 5,954 units were sold just this January to September 2014, a 73.5 percent growth year-over-year.
“The Chevrolet Motorama 2014 is particularly significant for us at the Covenant Car Company Incorporated because it also marks our 5th year as Chevrolet Philippines. This annual event allows us to engage with our audience by showcasing Chevrolet’s brand heritage, the exciting cars we have on offer and the array of high quality Chevrolet products and services. It is a great opportunity for us to touch-base with our customers – a place where our patrons can experience the Chevrolet difference,” says Lyn M. Buena, senior vice president and director, marketing services division of TCCCI.
The Transform Your Ride: Chevrolet Dealer Build-off competition saw 16 customized vehicles modified by 14 Chevy dealerships from Luzon, Visayas, and Mindanao going head to head to be the coolest and most creative set of wheels during the event. Several awards were given out, including the People’s Choice award, the winner of which was voted for by the attendees; Best in Body Customs; Best in Paint; Best in Engine Bay Modification; Best in Sound Set-Up; and overall Best in Show.
Of course, non-modified Chevrolet vehicles were also in tow. The brand’s first truck, the 1918 Chevrolet Light Delivery “Cowl Chassis”; a 1995 Chevy Pickup; the classic muscle car Chevy Camaro; the all-around utility vehicle Chevrolet Spin; mid-size executive sedan Chevy Malibu; the powerful turbo-diesel hauler Chevrolet Colorado; and their best-selling midsize SUV, the Chevy Trailblazer, were on display for the guests’ entertainment.
The top stars of the show were undoubtedly the all-new Chevrolet Captiva and Chevrolet Sonic LS variant which took the stage along with the announcement of some vehicle promos.
The 2014 Chevrolet Captiva 4×2 sports a fresh dual port, center-styled bowtie at its grille, and a diesel engine doling out as much as 161Hp and 400Nm of torque for unmatched power and acceleration. It’s priced at PHP 1,398,888 with a special all-in down payment promo of PHP 128,000.
Meanwhile, the Sonic sub-compact sedan is fitted with a 1.4L ECOTEC engine, with the new LS Variant tagged at PHP 678,888.
Besides the above, other promos including free three years of LTO registration, one year comprehensive insurance, and chattel mortgage have been launched for the Motorama:
- Chevrolet Colorado – PHP 20,000 cash discount
- Chevrolet Sonic LT Sedan – Php 78,000.00 all-in low down payment
- Chevrolet Sonic LTZ HB M/T – Php 78,000.00 all-in low down payment
- Chevrolet Sonic LTZ HB A/T – Php 98,000.00 all-in low down payment
- Chevrolet Spin LTZ Gas – Php 98,000.00 all-in low down payment
- Chevrolet Captiva 4×2 Diesel – Php 128,000.00 all-in low down payment
- Chevrolet Trailblazer 4×2 LT A/T – Php 228,000.00 all-in low down payment
These promos are available at all Chevrolet dealerships across the country until December 31, 2014 in partnership with EastWest Bank, PBCOM, and BPI Family Savings Bank.
To learn more about Chevrolet Philippines, you may visit their website at www.chevrolet.com.ph.