Electrolux launches Delightful-E Yummy campaign on its new home


Electrolux brand ambassadors and executives

On April 24, Electrolux launched its Delightful-E Yummy campaign alongside the housewarming party of the company’s new headquarters in Bonifacio Global City, Taguig.

The campaign, Delightful-E Yummy, aims to bring the joy back into everyday home activities with the family. These moments fortify the ties and become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.


The kitchen-like party featured a cooking show with a twist wherein Electrolux brand endorsers (which were also introduced on the same date)—mom and daughter duo Cheska and Kendra Kramer, celebrity chefs Chef Rosebud Benitez and Chef Bruce Lim, and mompreneur Janice Villanueva—shared traditional family recipes.

“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

It was a delight-packed event as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.