Globe Telecom helps further the country’s drive towards achieving the title “Digital Lifestyle Capital of the World” with its fast and easy data access as well as highly-affordable content and app offerings.
In a story published by Huffington Post entitled “Philippines: A Digital Lifestyle Capital in the Making?” the American online news aggregator talked about the local Digital Lifestyle landscape which it defines as “one’s reality powered by apps, sites, and gadgets that compliment one’s physical lifestyle.”
Quoting the article, “Mobile operators along with local mobile phone brands drive smartphone and mobile internet penetration in the Philippines. Globe Telecom, the leading network for smartphones covering data traffic of 87,000 terabytes with an increase of 270% year on year has strongly influenced the digital lifestyle of Filipinos.”
As of March 2015, Globe has recorded a significant growth in its mobile data revenues by 58-percent from previous year’s PHP 2.8 billion and by 8-percent from previous quarter’s PHP 4.1 billion. This was propelled by the company’s partnerships with global content providers such as Google, Facebook, Viber, Spotify, NBA, HOOQ, and WhatsApp to better the customer experience.
“The surge in mobile data services was spurred by the impact of our data adoption strategies from the Free Facebook and Free Viber campaigns, as well as the growing smartphone and mobile browsing adoption among Globe customers. This also reflects on the phenomenal growth of our mobile data business which in turn, secures our position as the purveyor of the Filipino digital lifestyle,” said Dan Horan, senior advisor for Consumer Business at Globe.
He added: “We believe that this is the most appropriate path for us to meet the changing needs of our customers as the world of data becomes more pervasive in their lives. With the growing adoption to more connected devices, Globe expects its mobile data business to create deep revenue streams for the company in both the near and long-term period.”
Additionally, Filipino’s growing interest in apps and content encouraged Globe to introduce the service myLifestyle Plan which provides Globe customers access to paid content and apps as add on offers in postpaid plans.
This enabled Filipinos to follow the NBA Playoffs, enjoy songs via Spotify, and be entertained through HOOQ all the while continuously keeping in touch with friends, among other things without the worries of skyrocketing data costs.