Globe opens third and largest GEN3 store in Cebu

With the aim of extending its new and one-of-a-kind retail experience to Cebuanos, Globe has just opened its third and largest Generation 3 (GEN3) store in the Queen City of the South. This recent undertaking is expected to further boost the telco’s presence in the Visayas region.

The GEN3 store, located in Ayala Center Cebu, is the first in Visayas and is the biggest among the GEN3 stores that Globe has opened to date. It measures over 400 square meters and can accommodate up to 200 customers and store personnel at the same time.


Globe President and CEO Ernest Cu visits the new GEN3 Cebu Store.

The store houses four lifestyle zones namely music, entertainment, life, and productivity, all of which contribute to the total interactive customer experience. It also carries a wide array of new innovations exclusively offered by Globe such as top-of-the-line speakers, power banks, GPS watches, interactive toys, as well as the Zagg machine, which allows customers to custom create a screen protector for their devices. Globe is first in Asia to have the Zagg machine available for consumers.

Globe head of Retail Transformation and Stores Management Joe Caliro shared, “Globe has always considered Cebu as one of the key areas in the Philippines where we strive to expand our presence in. We are very happy to finally bring our world-class GEN3 store here to give our customers a taste of world-class retail experience. With the concept and design of the Globe GEN3 Store in Cebu, we are able to set up a space where everyone who walks in can have a totally different experience and come out learning something new every time.”

This year, Globe is set to open two more GEN3 stores at Greenbelt Mall in Makati by August and at SM Megamall in Mandaluyong by October. Globe also earlier announced the construction of the Globe Iconic Store that is set to be the grandest Globe store and will soon rise right above the BGC amphitheatre at the Bonifacio High Street Central in Taguig City.

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