Hasselblad V System reaches end of the line

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Swedish manufacturer of medium-format cameras Hasselblad announced that they have decided to cease the production of the last V System camera in their portfolio, the 503CW.

The company says that the reason why they have decided to put the 503CW and the entire line of V System cameras to rest is because there has been a substantial decline in demand.

“The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line,” reads the company’s official statement.

Hasselblad chairman and CEO Dr. Larry Hansen comments, “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years the camera of choice for discerning professionals and aspirational amateur photographers.”

He adds, “Now of course the focus on medium format capture is on our H System—the world’s most advanced camera system. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally, we are focusing on new products for advanced enthusiasts.”

Hasselblad announced that they will still continue to provide V System accessories while stocks last.