HBO Asia announces HBO GO broadband streaming service

HBO Asia has announced the Asia launch of HBO GO to Hong Kong-based now TV’s HBO subscribers, which means that subscribers can now enjoy over 1,000 hours of popular and critically-acclaimed HBO Original content such as Game of Thrones, The Newsroom, True Blood and Veep on multiple devices, including PCs, laptops, tablets and mobile devices anytime, anywhere. These shows will be shown 12 hours after they are shown in the United States. The service has also won the Best-On-Demand Solution at IBC 2012 in Amsterdam, and will debut in Hong Kong on February 28, 2013.

“HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service,” said Jonathan Spink, Chief Executive Officer, HBO Asia. “With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier.”

Janice Lee, PCCW’s Managing Director of TV and New Media, said, “We are excited to be the first in Asia to offer HBO GO and our customers will soon be able to access HBO’s great movies and TV series anytime and anywhere. HBO GO complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our app, users are able to enjoy more than 25 live channels and 1,500 hours of on-demand programming comprising around 600 titles of movies, TV dramas, sports, variety shows and news programs.”

Subscribers can also watch older HBO Originals such as The Sopranos, Rome and Band of Brothers. “HBO GO is packed with features all giving maximum choice to the subscriber,” added Spink. “We will continue to update HBO GO with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013.”

You can download the HBO GO App for free from the App Store, Google Play Store or Windows Store in Hong Kong or go to