Intel 2012 Year-End Thought Leadership Press Briefing


Gadgets Magazine attended the Intel Year-End Thought Leadership Press Briefing today, where Intel updated us on what they did in 2012 in the Asia Pacific region and their plans for 2013 and beyond. Despite economies around the world slowing down, the Asia Pacific region experienced growth that Intel contributed to.

In 2012, Intel introduced their innovative 22 nm 3D tri-gate transistors with the launch of the 3rd generation Intel Core processor family, which gave ultrabooks and PC systems the technology to transfer files quicker, start up your computer faster, and give consumers peace of mind with improved security. Enterprise customers were able to enjoy the Intel Xeon E5 processor family, which gave enterprise customers the offering of an eight-core processor, and the Intel Xeon E7 processor, which gave enterprise customers support for mission critical applications.

On the consumer side, Intel teamed up with tech firms such as Acer, Asus, Lenovo and Toshiba by including their 32 nm Intel Atom Z2760 processors in their tablets, ultrabooks, and convertible ultrabooks, which also coincided with the newly launched Windows 8 operating system. Intel also covered the mobility spectrum in 2012, extending their reach into smartphones made by Lenovo, ZTE, and Motorola, just to name a few. Intel 3rd generation CPUs made their way onto 140 different ultrabook designs.

In 2013, Intel will launch their 4th generation Intel Core processors, and they will also be included in 40 different ultrabooks, with ten of them being convertible ultrabooks. Intel stressed that they wanted to make their presence felt in convertible ultrabooks, and 44% of computer users stated that they would be using convertible ultrabooks with Windows 8, 31% preferred ultrabooks with touch, 22% preferred tablets, and 3% preferred non-touch ultrabooks. “What we wanted was a blend of the two products—the utility, connectivity and practicality of the Ultrabook, and the iPad’s touch capabilities,” said tech analyst Rob Enderle.

“In 2013, we expect the adoption of technology in emerging markets to propel innovation,” said Philip Cronin, the Director of Regional Sales Organization for Intel Asia Pacific. Touch and mobile devices are also expected to make a huge impact in 2013, along with voice and gesture technologies. “2013 will be the year that consumers experience touch ramping as a mainstream feature in notebook and all-in-one PCs. Voice and gesture technologies will also build momentum and be sought after as new ways to interact with computing devices including PCs,” said Uday Marty, Managing Director of Intel South East Asia.

Intel also had promise for its enterprise customers. “Small to medium enterprises in Asia will represent an area of explosive growth over the next three years. Not only will additional small to medium enterprises appear, but, existing small to medium enterprises will start adopting technology into their work; ushering in a new wave of connected businesses, entrepreneurs and employers,” Marty added.

The cloud will also make a big impact in 2013, with traffic expected to explode six-fold by 2016. “Organizations and IT managers will finally realize their cloud adoption plans, moving from years of preparation to an ideal future of cloud computing,” said Nick Knupffer, Marketing Director of Data Center and Connected Systems Group, Intel Asia Pacific and China.