LG Optimus L Series II debuts in the Philippines along with new brand ambassadors


Consumer electronics giant LG has launched their new Optimus L Series II in the Philippines. The second generation of the widely successful Optimus L Style Series is considered a bolder version of its predecessor, which is known for its sleek and stylish designs coupled with advanced Android technology. The original L Style Series units sold more than 10 million units in 10 months.

The L Series II, which is composed of the L3 II, L5 II, and L7 II, will have four new design elements. These include a seamless layout that blends graceful contours and solid edges for a better grasp of your device; a laser cut contour that wraps the uni-body design with fine details and a slimming look; a radiant rear design which gives the unit a simple and clean front that naturally flows into the back casing; and smart LED lighting on the Home button which emits a subtle glow for an intimate yet edgy look.

“The L Series II celebrates LG’s rich design heritage complemented by new and updated functional innovations. The design philosophy focuses on timeless and progressive designs that seamlessly fit into the contemporary lifestyle of our users,” said Nina Gregorius, marketing manager for LG Mobile Communications.

Other than the new aesthetics, the L Series II also has an expanded set of user features, such as an expanded set of features, including additions to QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using a fingertip. Quick Button enables users to personalize a hotkey to launch apps such as the camera, browser, music player or QuickMemo. Safety Care gives users three options—emergency call forwarding, a phone non-usage notice and a My Location notice—all of which can be programmed to contact family or friends in case of an emergency.

The Cheese Shutter is a voice activated camera trigger that eliminates the need to push a button to take photos. It can work with any pre-defined command on both the front and rear cameras, so you can take photos spontaneously that can be missed if one has to look for the trigger button. The user experience is also enhanced with the HD IPS display and extended capacity battery, so you can enjoy the features of your LG phone longer between charges. The L3 II, L5 II, and L7 II will also have dual SIM models, so those who have friends and family on multiple networks can call them without incurring any additional charges.

LG also introduced three new celebrities that will promote the brand. Actor/model/singer Paulo Avelino is the new face of LG Mobile. Actress/model/blogger Maxene Magalona and Ateneo Blue Eagles point guard and model Kiefer Ravena are the new brand ambassadors for the Optimus L Series II.

“Paulo, Maxene and Kiefer represent a dynamic vibe which is what the L Series II is all about. They are young, successful, go-getting individuals and they embody the kind of brilliance and confidence that defines our product,” Gregorius said. “Our new L Series II lineup is the product of a careful research and design process which reflects contemporary aesthetics and innovations that reflect our rich design heritage and strong position as a global technology leader. The first generation Optimus L Style Series has helped us gain solid ground in the mobile landscape and we are confident that we can keep that momentum.”

The Optimus L Series II will be available in all LG Mobile Concept Stores/Kiosks and Official Dealers in May 2013. For more information, visit www.facebook.com/LGOptimusPH.


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