NBA and LINE announce digital content partnership

Want to get real-time updates and immerse in the excitement and thrills of pure NBA action? Good news, the National Basketball Association (NBA) has just officially launched its LINE account.

The NBA is the first US professional sports league to partner with the leading Global communications app, LINE. This deal will see NBA launch an official LINE account and provide digital content and updates to its followers through it.

The NBA’s official account on LINE will be available on mobiles, tablets, and PCs. To receive digital content—NBA events and off-the-court happenings, users must add @nba_global on LINE as a “Friend.” Also, the NBA will be releasing NBA-themed LINE of stickers of active players and legends for users to add quirk and basketball goodness to their message exchanges with friends.

“We are very pleased to announce that the NBA, one of the world’s leading sports leagues, is the latest addition to LINE’s list of official account holders,” said Akira Morikawa, CEO of LINE. “Through this partnership, the NBA will be able to connect with LINE’s more than 181 million monthly active users and communicate with NBA fans all over the world. LINE also looks forward to expanding its user base outside Asia into other regions where basketball is also extremely popular, such as Europe and the Americas.”

“As a leading communications platform, LINE has entrenched itself into the daily lives of millions of users across the globe,” said Scott Levy, NBA Asia managing director. “The NBA enjoys a large international following and, through this partnership with LINE, we will provide our tech-savvy fans with another way to enjoy and engage with the NBA, wherever they may be.”

“Friend” the NBA’s official account on LINE by adding @nba_global. Follow the NBA on Facebook at and Twitter at for all the latest news and updates. For all things NBA, visit