Queen City of the South hails new Volkswagen showroom


Cebuanos can now visit and checkout all the latest Volkswagen vehicles in the newly opened Volkswagen Cebu placed smack-dab in the middle of the city. The second motoring venture of Iconic Dealership, Inc. (IDI) was inaugurated in the presence of Volkswagen’s official distributor Automobile Central Enterprise, Inc. (ACEI) President and CEO John Philip Orbeta, and IDI General Manager Nemesio Solomon, Jr.


“Cebu has always been cosmopolitan and at the forefront of innovation. Hence, it only makes sense that we open our second dealership at the automotive row of Cebu City; not only will it cater to discerning Cebuanos, but it will also serve as the hub for the entire Visayas region.  In doing so, I wish to highlight the importance of Cebu to Volkswagen and I want to emphasize our commitment to the growth of our brand“, said Orbeta.

The new Volkswagen showroom sits on more than 4,000 square meters of land in the middle of the North Reclamation Area business district.  It has enough space for more than eight vehicles on display, a parts and accessories shop, a delivery handover lounge, negotiation offices, reception offices, and a Customers’ Lounge.

Also featured is Volkswagen’s latest Interactive Showroom application. Developed by Hong Kong-based Linked Tech Solutions and premiered at the HK Volkswagen Showroom last year, its inclusion in the Volkswagen Cebu branch makes it the second high-tech and digitized VW dealership in the world.

The Interactive Showroom consists of four multipurpose tablets enabling customers to view the latest nameplates, features and specs, download e-brochures, watch videos about various VW technologies, and know more about Volkswagen as a company. Additionally, these tablets can send e-brochures and quotations to the customer’s e-mail address.

Besides the displays, almost every part of Volkswagen Cebu has been given an upgrade. Their service center sports advanced diagnostic tools, authentic Volkswagen parts, a workshop composed of eight service bays plus Dialogue Reception, Wheel Aligner, and Paint Booth, and lastly, hands-on VW Certified Technicians to give vehicles the best of care.

The Volkswagen Cebu showroom is situated at A. Soriano Avenue, North Reclamation Area, Cebu City.  The showroom is open from Monday to Sunday 8:00 AM to 8:00 PM.  For more information on Volkswagen or to request for a test drive, you may call (032) 4012674 or 0915-1311636, or visit www.volkswagen.com.ph.