REV: an interactive self-ordering device for the F&B industry

The commercial depoloyment of REV—an interactive self-ordering tablet— was recently announced by the Ministry of Food (MOF), a chain of restaurants in Singapore. Developed by Cuscapi Berhad, REV is designed to help food and beverage (F&B) operators to revolutionize the way they interact with their customers, using technology to enhance customer experience whilst managing their costs more efficiently and enhancing revenue.

The REV tablet comes with various interactive features which are designed to be durable and user-friendly, providing customers with a fun and easy method of ordering, as opposed to the traditional way of waiters taking orders and putting food on the table.  F&B operators can also quickly and cost-effectively power loyalty programs, showcase offers, and drive cross-selling initiatives.

MOF chief operating officer Lee Hon Tat said, “The deployment of Cuscapi’s REV has brought with it positive changes in multiple aspects of our restaurants. Our patrons have also taken to REV very quickly. These are the tech-savvy, tech-embracing and demanding patrons who are always on the lookout for something new and trendy.”

“We have also experienced an increase in revenue as people tend to order more because of the convenience in using the REV tablet. Our waiters on the other hand, have more time to look after the needs of our guests and play the role of an adviser as opposed to being just order takers. Furthermore, REV has enabled us to streamline our operations, and this has worked out fantastically for us and our guests,” he added.

Cuscapi chief executive officer Eugene Ng said, “Our teams have worked together closely and gathered valuable feedback which has now enabled us to develop a more enhanced version of REV. This version, which is version 2.1, is an upgrade from the initial version 1.0 and comes with an interactive Avatar function which is set to make the ordering process a breeze”.

REV 2.1

REV has undergone a series of enhancements since the pilot implementation of version 1.0 in 2013. The new REV 2.1 features a first of its kind interactive avatar function which guides patrons every step of the way through the ordering process. The avatar also guides the customers to proceed with payments and recommends best sellers, providing a wholesome and empowering user experience to diners.

“We understand that each customer is unique and will have different preferences. This is where the customized menu options come into play. Whether they want their noodles without onions, extra chili with their fries or less sugar in their coffee, this can all be done with just a touch of the finger,” added Ng.

For those coming in large groups, the multi-tablet function helps to streamline the ordering process without any hassle. Diners can place their orders using multiple tablets but have their bills combined into one to ease the payment process.

Cuscapi strongly believes that customers are the key to any restaurant’s success. They see the need to enhance customer experience at any given cost, to generate new customers, and to foster loyalty. Cuscapi will now work towards enhancing the existing version 2.1 to include table payments and to drive customer loyalty programs.

Cuscapi Berhad, with its headquarters in Malaysia, has a presence in 9 countries worldwide. It is Asia’s leading F&B business management solutions provider, offering a comprehensive range of integrated solutions for the industry. The company has developed its own business management solutions software for notable names in the F&B industry, such as, Starbucks, McDonalds and KFC. In the Philippines, one of Cuscapi’s clients is the Max’s group of companies.

Cuscapi's Event@MOF-124 copy

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