SM launches SM Lifestyle Entertainment Incorporated


Formerly known as West Avenue Theaters Corporation, the organization providing 360-degree access to the best in lifestyle and entertainment services, has been officially launched as SM Lifestyle Entertainment, Incorporated.

SM Lifestyle Entertainment, Incorporated or SMLEI is now the educational, sports, and recreational arm of SM Prime Holdings Inc. It offers the best in movies, events, leisure and technology with the aim to foster the bond among Filipino families and friends through entertainment and leisure facilities.


“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, President.

SM Lifestyle Entertainment Inc. is dedicated to its 12 major brands that caters to all Filipinos and would encourage a lifestyle of entertainment, leisure, and enjoyment: SM Cinema, IMAX, Director’s Club Cinema, WM Cinemas, Snack Time, SM Tickets, ePlus Tap To Pay, ePlus Digital, Mall of Asia Arena, SM Science Center, SM Bowling Center, and SM Skating Rink.

With its enhancements and steadfast vision, SM Lifestyle Entertainment Incorporated leads in innovation, technology, and creativity to enhance a lifestyle created for Filipinos.