On June 17, SM Lifestyle Entertainment (SMLEI) launched the Mall of Asia Arena Media Mesh. This innovation is the biggest digital billboard in the Philippines. It will accommodate promotional materials of MOA Arena events, ads (from brand partners), live newsfeeds, traffic updates, weather updates, and significant announcements.
The unveiling of the Mall of Asia Arena Media Mesh coincides the arena’s second anniversary. In celebration, it was designed to primarily promote awareness of shows at the Mall of Asia Arena, and also to inform the public of important updates through its interactive, 700 square meters digital screen.
According to SMLEI, the Mall of Asia Arena hopes to give back to its progressive community by being the ‘eye’ that watches over them.
“As Mall of Asia Arena holds numerous amount of patrons at a time because of the local and international acts it houses, and as it is one of the main attractions in the Mall of Asia complex, it is just fitting that the center of its eye is the Philippines’ biggest LED Billboard” said Mr. Edgar C. Tejerero, president of SM Lifestyle Entertainment, Inc.
To know more about the Mall of Asia Arena you may visitwww.mallofasia-arena.com