Smart and Sun Cellular support the 2013 Philippine tourism week


Aimed to further advance and promote the country’s tourism industry, Smart Communications, Inc. (Smart) and Digitel Mobile Philippines, Inc. (DMPI), through its mobile brand Sun Cellular, are giving their full support to the 2013 Philippine Tourism Week celebration to be held at the SMX Convention Center.

The celebration is organized by the Philippine Tour Operators Association, Inc. (PhilTOA), the country’s biggest association of travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments. The idea for this year’s national tourism week is to give an opportunity for everyone to be able to support the country’s domestic travel sector and make it one of the most progressive industries in the country.

“Tourism has a strong impact not only to the country’s economic growth but also to the improvement in the quality of lives of Filipinos, especially those in the countryside,” said Edith Gomez, AVP for Smart and Sun International Services Marketing. “Smart and Sun are very proud to be one of the major sponsors of the 2013 Philippine Tourism Week where we don’t only help promote the best of what our country has to offer, but we also help many Filipino workers and their families.”

The 2013 Philippine Tourism Week has organized a series of tourism-related events and activities such as: Race for Change 2013, a benefit run for the Food for the Hungry Philippines; Byahe-info, a travel and tourism seminar for students; and Trabaho sa Turismo, a career fair for those who aspires a job in tourism and other related industries.

The 24th Philippine Travel Mart is the highlight of the celebration. It is the longest running travel expo that promotes nationwide tourism destinations, products, and services. There will be over 350 exhibitors composed of tour operators, hotels, resorts, and other travel-related industries from all over the country. Running the theme “Travel More, Live More,” it is expected to draw in thousands of travelers and interested visitors looking for the best travel promos and packages.

Smart also helped PhilTOA and the Department of Tourism to promote the event using the telco’s LED digital billboards along thoroughfares of Metro Manila. Sun Cellular, through its corporate solutions arm Sun Business, will provide a mobile solution to be used as a registration tool for PhilTOA’s raffle activities. While PLDT, will take care of the high-speed broadband Internet connection at the venues.

Smart and Sun Cellular offers a complete suite of services which allows spontaneous connection with your loved ones wherever you are. Both telcos also offer roaming services to tourists in the country.

The 2013 Philippine Tourism Week will run until September 08.