Filipinos are known to be one of the most active internet users the world over. Among the activities that dominate Filipinos’ days include social networking, video streaming, web surfing, and online shopping; all of which are blinking signs businesses should pay attention to. This booming digital sector possess potential ripe for the picking. Globe myBusiness sees this potential, which is why they partnered up with AdSpark to introduce DigPH, the country’s largest digital and mobile marketing summit for small and medium enterprises (SMEs).
Now on its second year, DigPH is a channel through which SME’s are equipped with the right business tools to succeed in the cutthroat market through innovative topics and learning sessions. This year, Globe myBusiness and AdSpark prepared a more extensive lineup of speakers and forums where entrepreneurs can learn, discover, and leverage the latest trends in digital solutions to expand their online footprint.
In the Philippines, there are close to one million SME’s , but the needs of this sector are still not recognized. Similar to a fish out of water, business owners are still quite clueless as to how digital marketing works. DigPH aims to help SMEs start their businesses on the right track by creating a roadmap with the most effective solutions. Functioning as “business advisers” to SMEs, businesses can minimize their costs and subsequently grow through learning various proven-effective programs.
During the summit, entrepreneurs also learned how to make their presence known online through top e-commerce platform, Shopify. It is difficult for businesses to succeed through SNS sites alone, Shopify presents itself as a platform where users can effectively showcase their product, gain an audience, and interact with a community they share the same passion with. This go-to solution for business neophytes allows them to have their own customizable website, regardless of their product and location. It is built with a simple and easy to navigate user interface that include features such as uncomplicated report generation and in-depth analytics that provide substantial information for the users to make use of. Additionally, Shopify also features royalty ratings, reviews, social account integration live chat and embedding of marketing materials such as flyers, videos, and photos.
Globe myBusiness also introduced DigiAds, a managed digital advertising service which aims to guide SME’s on the appropriate online content and platforms to maximize returns. SME’s interested to purchase affordable ad packages can expect affordable marketing solutions and campaign management on Facebook, Instagram, and Google Search on top of having access to personalized services.
DigPH 2016 was held at Crowne Plaza, Ortigas. To learn more about Globe myBusiness and its portfolio of digital solutions for SMEs, visit mybusiness.globe.com.ph/solutions. For more information on DigPH, visit www.dig.ph. To know more about DigiAds, email [email protected] or call (0927)415-5484/(0927)415-5560.