Sun just became the country’s fastest growing postpaid brand after posting a double-digit 18-percent year-over-year growth through this year’s first quarter. Its rival network, Globe Telecom, reportedly only grew 9-percent year-over-year over the same period.
“Sun’s stellar performance in the postpaid segment has been hugely driven by feature-packed plans that give subscribers unbeatable value for their money,” said Sun vice president Joel Lumanlan.
“We are very confident that Sun will sustain this momentum of double-digit growth and outpace its direct competitor as we roll out highly competitive products that appeal to the wise spender in every Filipino. Sun’s strategy has always been simple: empower Filipinos with a much better choice for their mobile services,” he added.
To keep their momentum rolling, Sun has launched the “Choose Better” campaign which aims to give customers the best value for their money. The campaign’s poster child is the Sun Best Value Plan 450, an entry-level postpaid offer which comes with a free Android phone, a monthly allowance of unlimited Sun-to-Sun calls and texts; 20 hours of mobile browsing; free Facebook; and 250 texts to other networks.
Additionally, Sun is offering broadband users the Non Stop Surf Plan 450 which provides nonstop surfing, additional 1GB for heavy streaming, and another 1GB music streaming through Spinnr.
Sun has also improved some of its prepaid offers including Super Loaded Call and Text Unlimited 100 that now features unlimited calls to Sun, Smart and Talk ‘N Text, unlimited texts to all networks, and 100MB data for 7 days; and Non Stop Surf 25 which now includes 50MB of data for light browsing, 25MB for downloads, and 300MB of Spinnr streaming for one day.
Helping Sun carry the campaign’s message across is new brand ambassador Drew Arellano. “One of the reasons why I’m happy and proud that I’m now with the Sun family is because of the value-rich benefits Sun provides its subscribers—that’s what we want to push. It’s also about associating myself with a very good brand, a trusted brand.”