The Secret to Huawei’s Success

Now known as the third largest smartphone brand in the world, Huawei is set to even take their success, most especially of their Consumer Business Group (CBG) to new heights in the next few years. Most recently, the tech giant broke through the global top 100 in the coveted 2017 Fortune 500 list, jumping more than 40 places from its Number 129 rank the previous year with a reported revenue of USD 78.51 billion. This massive leap dubbed Huawei as one of the biggest movers in the rankings along with other major players in the technology industry, such as Microsoft, Facebook, and Netflix.

“Quality is our lifeblood,” shared Huawei Consumer Business Group CEO Richard Yu during the company’s Internal Quality Conference. “We continue our commitment to the idea that serving consumers would be the guiding principle for the new Huawei Consumer Business Group, and vowed that every product we make should be guided by the needs and demands of our customers. The answer is that quality triumphs over everything, because poor quality leads to bad reputation, which in turn harms the company. So quality is our lifeblood.”

Through its pledge to deliver end-to-end customer-centric innovations in their work, Huawei also reportedly ranked third in terms of market share in the global smartphone market in Q1 2017, and first in China according to market research statistics authorities such as IDC, SA, and Trendforce.

With these recent successes, the story of Huawei’s Consumer Business Group (CBG) eyes to expand its shares in more key markets, highlighting the rise of the tech brand to a household name in premium innovation. Global CEO Richard Yu attributed all of these to the company’s commitment to setting quality as the cornerstone of Huawei’s business.

Yu further emphasized the significance of maintaining quality in all aspects of the tech business in producing more customer-centric and breakthrough innovations: “Quality control, as I see it, should be implemented from end to end. Poor quality at any link in the chain: from demand minding, strategic planning to production and marketing, could result in defects in the final products we provide for end users.”

For the past three consecutive years CBG has reported positive growth, solidifying its position as the third largest global smartphone manufacturer according to market share. However, growing competition and advances in innovation is pushing everyone in the industry to work harder to drive growth. Despite these challenges, Yu calls for every member of the company to be more steadfast, creative and visionary with quality as the heart of all operations: “I hope all of us can work together to overcome challenges and bring innovations. Quality is the cornerstone of our development and success. Our most important task is to ensure product quality and experience in order to maintain product competitiveness and global leadership… We want our products to bring value to our consumers and our brand image will follow suit.”

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