Twitter has launched its new media agency program #TweetToTheTop – a year-long digital education program dedicated to upskill young media professionals in Asia Pacific and bring them on a journey where the crème de la crème will stand a chance to attend Cannes 2018.
Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG and Omnicom will be participating in this initiative. #TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to young media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines and Australia.
In a recent eMarketer worldwide report, more than 60% of agency leads still have challenges measuring ROI on social media marketing, and more than 35% are challenged on tying social to business goals. Considering the increasing integration of social and digital into everyday lives especially in Asia Pacific, Twitter is leading the first digital education programme dedicated to helping media agency professionals navigate an increasingly dynamic and complex landscape.
#TweetToTheTop aims to attract hundreds of young media planners and executives from the five markets to showcase their best work using Twitter solutions. The collaboration with the biggest agencies in Asia Pacific and the world will provide media agency professionals with exclusive access to Twitter’s arsenal of solutions and global advertising tech leaders including Jayanta Jenkins, Twitter’s Global Creative Director, and Stacy Minero, Twitter’s Global Head of Planning & Creative Agency Development. The top 25 among them will compete to have their work entered into The Cannes Festival of Creativity in July 2018.
At each phase, hands-on training sessions will be offered by Twitter marketing executives to selected young media buying professionals. The participants will work in groups on three separate challenge briefs on hot social and business issues over the upcoming months.
Philippines is the third country to activate the workshop after India and Singapore. Here are some highlights from the session. The year-long programme will be activated in three phases across six cities in five markets in the region.