Home Mobility Suzuki Sets the Trend at the 13th IR Bike Festival and Tradeshow

Suzuki Sets the Trend at the 13th IR Bike Festival and Tradeshow

Merging fashion and style, Suzuki Motors sets the trend once more as they participate in the recently concluded 13th IR Bike Festival and Tradeshow held at the World Trade Center.  Acknowledging the changing trends and the needs of the young market, the brand has partnered with Bench to dominate not only the streets but also the runway through its latest motorcycle designs. Coming in with stylish colors, the motorcycle brand reaches out to all kinds of ages.

This year, Suzuki has brought fashion and style to their booth as they display the latest models of their motorcycles. Among Suzuki executives that are present in the event are president Hiroshi Suzuki, managing director Norminio Mojica, director Keiichi Suzuki, general manager for Motorcycle Sales and Marketing Jun Bulot, and head of Marketing Monch Bontogon.

Suzuki also surprised the attendees by giving a glimpse to their upcoming motorcycles as well as innovative technologies that will be integrated in their products. They brought the classic Katana, a sports bike model that is an epitome of fine craftsmanship and pure functional beauty, in the Philipppines. Another matte versions of the fashionable scooter Skydrive Sport in black and blue were also unveiled. Suzuki’s top leisure underbone model, the Smash, also released its new colors in matte blue, matte pink, and matte red. The Combat series of the brand’s underbone king, the Raider R150 Fi and Carburetor, were also showcased together with some customized units of Suzuki motorcycles.

A public debut of Suzuki x Bench Fashion Style show coincided with the launch. Fashion pieces from the local clothing brand, Bench, were matched with Suzuki motorcycles to show that fashion and style can go together to its rides.

In line with the brands’s celebration of it’s centennial year in 2020, the brand launched its One Suzuki for Marawi campaign in partnership with ABS-CBN Lingkod Kapamilya Foundation Inc. that garnered a total of PHP 3.5 million to rebuild Marawi. It was gathered during the Raider R150 Summits held in Manila and Mindanao. Proceeds from the donation drive goes to the renovation of two disaster-resilient classrooms at Bito Elementatry School in Marawi City.

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