Home Technology Smartphones & Tablets Realme Celebrates Successful 100 days in PH

Realme Celebrates Successful 100 days in PH

The smartphone brand eyes continued expansion with new store openings and more value-for-money offerings.

“What we provide in Realme is a smartphone experience that is valuable and enjoyable at the same time, a formula that the youth today is looking for. The Philippine smartphone market is very competitive. We’ve seen so many shifts in the past 100 days, but we are proud that Realme is making a mark in the Philippines. We hope to continue offering a richer smartphone experience with the combination of game-changing products and a community of Realme users who can learn from one another,” said Eason de Guzman, Realme Philippines Marketing Lead.

Realme Philippines is riding a high as it celebrates its first 100 days in the country.

Since its establishment in the country November last year, the smartphone brand has already gained a following due in large part to its bang for the buck, quality offerings. Driving sales for the brand is the entry-level C1 which features an SD 450 chipset, dual- rear camera system, 4,230 mAh battery, and a sub PHP 6,000 price tag. It is a cut above the rest. Realme is set on continuing to offer groundbreaking products such as the C1 to its growing customer base in the country.

Moving forward, Realme is also fortifying its omnichannel presence with its availability on e-commerce platforms Lazada and Shopee, as well as its expansion efforts in more cities nationwide. Realme currently has more than 1,500 stores across the country, and is present in key cities such as Baguio, Cebu, Pampanga, Iloilo, Davao, Cagayan de Oro and General Santos. It also prides takes in its 23 service centers, and expanding portfolio of Realme merch, peripherals, smartphones.

The company has also recently inaugurated the Realme Concept Kiosk at SM North Edsa, introducing along with it the brand’s new visual identity, Realme Gold.

Realme also strives to capture the market with an innovative and fresh approach to business, and has prepared creative campaigns that are centered on the youth–a segment the brand heavily resonates with.

Realme Chief Operating Officer Jacky Chen expressed gratitude for how expansion has been faster than initially expected. “We’ve been receiving positive feedback since day one. We are thankful and humbled by the warm market response given to us by Filipinos all over the country. We also continue to get good feedback from local dealers who see both the value and potential of the brand,” he said.   

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