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    Australian retailer to introduce Internet Explorer 7 tax

    TechnologyAustralian retailer to introduce Internet Explorer 7 tax

    Many people have made the switch from Internet Explorer to other web browsers, such as Google Chrome, Mozilla Firefox and Opera. But to those still clinging to Internet Explorer, Australian retailer Kogan’s has decided to charge you a 6.8% tax for using Internet Explorer 7 (IE7).

    “The way we’ve been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge – that’s 0.1% for each month IE7 has been on the market,” Kogan’s said on its official blog. “It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the Internet economy millions.”

    Kogan’s is no stranger to eccentric pricing schemes. In fact, if you visit their LivePrice page, the prices of all the items on the page will incrementally go up, and only when you place an item into the cart, the price of the item in your cart would stop going up.

    For those who use Internet Explorer 7, this is what the checkout page on Kogan’s website will look like:

    For large orders, that 6.8% tax can really add up!

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