FutureSource Consulting, a research and forecasting company in consumer electronics, entertainment, and education markets, recently reported that Epson has now been leading the global projector market for 14 consecutive years.
Here in the Philippines, Epson has grown six-percent year over year allowing the brand to command a 31-percent market share.
“As the world’s number one brand in projectors, Epson pioneered a campaign to inform customers about Color Brightness—an important measurement of red, green, and blue light projection measured in lumens. Prior to this, lumens only referred to white brightness. Because of our very own 3LCD technology, Epson delivers the same high level of color brightness and white brightness to deliver vivid and realistic colors—unlike 1-chip projectors that deliver a color brightness of only 1/3 of their white lumens. For example, 1-chip projectors with 2100 lumens usually only produce 700 lumens of color; Epson’s 3LCD projectors, on the other hand, produce 2100 white and 2100 color lumens equally,” explained Lyn Lizarondo, Epson Philippines Corporation’s (EPC) product manager for projectors.
Epson’s lead in the projector market is complemented by its focus on high-end projector models with advanced features to meet and satisfy every client. One solid testimonial for this endeavour is the Star Dome project—Star City’s newest attraction—featuring a 360-degree projection using seven Epson EB-Z8450WU high brightness projectors.
“Projectors are used in a wide variety of applications, and in all of these, Epson marks its presence by creating projector models each designed with the different customer segments in mind. In addition to a customer-focused product development process, we ensure the high level of quality our customers expect through high-precision, highly efficient production lines that use advanced optical technologies,” added EPC president and country manager Toshimitsu Tanaka.