If it’s too tiring to say three syllables for a quick ride wherever you want to go, then now you’ll only have to say one. In light of its varied services (Car, Car+, Express, Bike, and Heli), GrabTaxi, in a bid to be a top-of-mind name in the transportation industry, has renamed itself to simply “Grab”.
In his statement sent to Grab users, company CEO Anthony Tan said “Today, GrabTaxi is embarking on a new journey. From this day forward we will be known as simply as Grab. Many of you are our pioneers, you took a chance with us when many others doubted us. You were so patient with us when we couldn’t deliver. You helped us grow to be the largest tech start-up Southeast Asia has ever seen.”
As of writing, the local app has yet to be updated to reflect the renaming, though you should expect that it will change soon.