Epson, a global leader in the realm of digital imaging, has recently kicked off the 2013 League of Champions Tour that will make its way to different SM Cyberzone locations in order to showcase the latest and best that the Epson banner has to offer.
The tour, which will happen from August to October of this year, aims to not only make the public aware of the amazing lifestyle and productivity-boosting devices the brand has to offer, such as the convenience of their best-selling L-series ink tank system printers and class-leading 3LCD projectors, but also seeks to educate the of an important aspect of projectors of which customers may not be aware.
“Aside from the products that are on display, customers can learn about a new and very important specification for projectors called Color Light Output or CLO for short,” said Epson Head of Marcom and PR Donna V. Ferro. “Especially now that we use media-rich content in projectors, the CLO, also called Color Brightness, is the critical information customers should ask about when buying a projector,” added Ferro.
Brightness in projectors is usually measured in ‘lumens’. Color Light Output is the measurement for Color Brightness while White Light Output is for White Brightness. Many projector manufacturers provide only one brightness number — the white brightness measurement.
“The problem with this is that usually, a projector that has high white brightness may have low color brightness. In fact, the color brightness of that projector could be only 1/3 of the rated specification provided. When Color Brightness is low, colors can look dull and dark, skin tones can be reproduced poorly, and important details can be lost,” clarified Lyn Lizarondo, Epson’s Product Manager for Visual Instruments.
Color is an important component of the viewing experience, and as such, products that reproduce this poorly are ones that consumers might want to reconsider purchasing. Presentations, movies, and gaming are all aspects where a projector with sub-standard color reproduction would be a weak choice.
“Epson projectors provide color light output and white light output that are the same. By visiting our booth, we can demonstrate to the public how to compare projector performance properly and make sure that the ‘lumens’ they look for in a projector corresponds to both color and white light output,” added Ferro.
The public can learn more about Color Brightness by going to Epson’s website (www.epson.com.ph) or by visiting the League of Champions Tour 2013 booth on the following dates:
Aug. 15-18 SM City Clark and SM City Tarlac
Aug. 22-25 SM Sta. Mesa and SM City Sta. Rosa
Aug. 29-Sept. 1 SM City Manila and SM City Calamba
Sept. 5-8 SM Lanang Premier
Sept. 12-15 SM City Cebu and SM City Dasmarinas
Sept. 19-22 SM City Baguio and SM City Naga
Sept. 26-29 SM City Davao and SM City Bacolod
Oct. 3-6 SM Cubao and SM Southmall
Oct. 10-16 SM Megamall
Visitors at the Epson Exhibit booth may get a chance to win exciting prizes such as writing sets, power banks, and a Manchester United signed jersey.